Each month, groceries would be promoted in the Flink app categorised in a theme. From wellbeing and comfort food topics to special events like Easter, end of year holidays, etc.
Here, partner brands would have the chance to get a spot at several Flink communication channels, including the product app itself.
The deliverables of these campaigns ran over CRM, Social Media, Paid Ads and of course, directly in the product app as a product category.