Dinnerly's meal kit was made for people who like homemade cooking, but don’t like overpaying for the good things in life. You could describe Dinnerly's brand as helpful, approachable, playful and down to earth.
The brand existed in Australia and the US, and was now launching in the European market, including Germany, Austria, Sweden, Denmark, Netherlands and Belgium.
Website Design
I worked on imagery, icons and illustrations for the website launch. This included a mixture of real food images for a clear representation of the product in reality with illustrations to represent the brand identity's essence.
Packaging for EU Meal Kit
Dinnerly's box design was an exciting project where illustration played a key role, as no texts were going to be used for effective implementation across different languages in Europe. We made a simple but colourful design which exposed the brand's name as well as its key brand mark, the cooking mitt.
